Journal · 5 October 2026

Your content stays yours

Why the calendar writes your posts into your own Notion, and what that means the day you leave.

Most scheduling tools keep your work on their servers. That's fine until you want to leave. Then a year of captions, dates and ideas comes down to whatever their export button gives you, if they have one.

We run a social media agency. Our clients' content is the work, and we didn't want to build something that held it hostage. So we built the calendar the other way round.

Where your posts actually live

When you set up, you connect your own Notion and press Build my calendar. We create three databases in your workspace, under your business's name: a Content Notebook for the posts themselves, Content Pillars for your themes, and a Schedule.

Every post you plan in the app is written into that notebook: its caption, its date and time, its format, its pillar and its status. Drag a post to Thursday and the date changes in your Notion too. Open Notion any time and it's all there, in a workspace that belongs to you.

What we keep

Your account, your billing and the connections that let the app reach your Notion. That's the part that has to live with us. In Settings, under Your data, you can download what we hold about your account whenever you like.

One more thing lives with us: the photos and videos you upload. Each post in your Notion links to its files rather than holding them, so keep your own copies of anything you'd want to take with you.

The day you leave

Cancel, and your account pauses. Nothing is deleted, and coming back picks up where you left off. Close your account, and we keep it for 14 days in case you change your mind, then delete it.

Either way, your Notion isn't touched. The posts, the captions and the plan are exactly where they've always been, with nothing to export first.

The catch

You need a Notion account. If you already live in Notion, that's no catch at all. If you don't, it's one more login, and we think owning your work is worth it.

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