Designed for social media managers

Your content plan shouldn't live in six different apps.

Dates in a spreadsheet, captions in Notes, covers in Drive, the grid in a preview app, ideas in your camera roll, status in a group chat. Here it's one calendar, with your grid a tap away. Built by a social media manager, saved to your own Notion.

14 days free, then A$19 a month. Priced in AUD, GST included.

The calendar on a laptop: an example salon's October, with a cover and caption on each planned day.
The same plan on a phone, as the salon's Instagram grid.
Right now

Every post lives in six places, and you're the only one who knows where.

So when a client asks on Sunday night what's going out this week, you open all six to find out. The group chat says it's approved. Approved which version?

  • Graphicsin Canva
  • Ideasin your Notes app
  • Planningin Later
  • Datesin a spreadsheet
  • Filesin Google Drive
  • Sign-offin the group chat
The calendar in the app: October for an example salon, Hair by Lizzie, with a reel, post or carousel on nine days, each showing its cover, caption, time and status.
The same month with a content pillar on each day, Colour, Cuts, Team, Education, Offers or Behind the scenes, each in its Earthy colour.
The app's grid preview, open beside the calendar: the salon's Instagram profile with the month's posts laid out as its grid.
  • Cover and captionEvery post shows its cover, caption, time and status on its day.
  • Drag to moveDrag a post to another day. The date moves and the time stays put.
  • Status at a glanceIdea, draft, in review, approved. The month shows what still needs you.
  • Grid previewTap the grid and the month opens as your Instagram feed, before you post a thing.
Pillar colours

Earthy or bright.

Give each day a pillar and the month colours itself, so you can see at a glance when it is all offers and no education. Pick the set that suits your brand.

The calendar on a phone in the Earthy colours: a dash under each day in its pillar's colour, browns, sand and greys.
  • Espresso
  • Walnut
  • Caramel
  • Sand
  • Stone
  • Charcoal
How it works

Plan the whole month before Monday.

  1. Start your trial

    Make an account and choose Calendar. It's 14 days free, and nothing is charged until day 15.

  2. Connect your Notion

    Pick a page in your Notion and we build your calendar inside it. No Notion yet? It's free to make one.

  3. Plan the month

    Put each post on its day with its caption and cover, and drag it somewhere else when plans change.

The app on a phone: the example salon's Instagram grid, previewed from the posts planned on the calendar.
Design your grid before you post
Who it's for

For the social media manager with eleven tabs open.

The spreadsheet for dates, Canva for covers, the Notes app for captions, and a group chat asking what's going out this week. One calendar takes the planning off your plate.

Two ways in

One brand, or a client book.

Pick the one that sounds like you. The pricing below has the detail.

Close up of lips with a soft red colour, slightly out of focus. One brand

Made for a business planning its own content

Every post on its day with its caption and cover, saved to your own Notion. 14 days free, then A$19 a month.

Start free trial
Close up of a linen cuff with a pearl button. Client book

Made for freelancers and agencies with clients

A branded client portal from Starter, and more clients and team tools on Studio and Agency. On the waitlist today.

Join the waitlist

Pricing

Calendar

One brand, run properly.

A$19 per month, incl GST
  • 1 client
  • 50 AI credits a month

  • ✓ Calendar in your own Notion
  • ✓ Plan posts, reels and stories
  • ✓ AI captions and proofreading
  • ✗ Media library
  • ✗ Client portal
  • ✗ Reporting
Start free trial

Starter

A freelancer with a few clients.

A$49 per month, incl GST
  • 3 clients
  • 200 AI credits a month

  • ✓ Everything in Calendar
  • ✓ AI captions and proofreading
  • ✓ Branded client portal
  • ✓ Brand intake and onboarding checklist
  • ✗ Approvals and commentsComing soon
Join the waitlist

Studio

An agency with staff.

A$129 per month, incl GST
  • 10 clients
  • 600 AI credits a month

  • ✓ Everything in Starter
  • ✓ Media library and hashtag bank
  • ✓ Social inbox with AI reply suggestions
  • ✓ AI strategist, filming briefs, strategy sessions
  • ✓ Leads, competitor tracking, trending audio
  • ✓ Team tasks
Join the waitlist

Agency

A full client book.

A$249 per month, incl GST
  • 25 clients
  • 2,000 AI credits a month

  • ✓ Everything in Studio
  • ✓ All reporting, including Meta Ads
  • ✓ Listings
  • ✓ Overview across every client
Join the waitlist
Add ons
5 more clientsComing soonPlus 250 credits. Studio and Agency.A$49 a month, incl GST
500 AI creditsComing soonOne off top up. Expires at the next monthly reset.A$29 once, incl GST
Compare every feature
FeatureCalendarStarterStudioAgency
Clients131025
AI credits a month502006002,000
Content calendar in your own Notion✓✓✓✓
Plan posts, reels and stories✓✓✓✓
AI captions and proofreading✓✓✓✓
Branded client portal✗✓✓✓
Brand intake form and onboarding checklist✗✓✓✓
Approvals and commentsComing soon✗✗✗✗
Media library✗✗✓✓
Hashtag bank✗✗✓✓
Social inbox with AI reply suggestions✗✗✓✓
AI strategist chat, filming briefs, strategy sessions✗✗✓✓
Leads, competitor tracking, trending audio✗✗✓✓
Team tasks✗✗✓✓
Instagram, Facebook and Google Business reporting✗✗✗✓
Meta Ads reporting with campaign goals✗✗✗✓
Listings✗✗✗✓
Overview across every client✗✗✗✓

Credits reset monthly and do not roll over.

Questions

The bits people ask first.

Is it live?

The calendar is. It's on sale today: 14 days free, then A$19 a month for one brand. Starter, Studio and Agency are built and our own agency runs its clients on them every week, but they aren't on sale yet, which is why their buttons put you on the waitlist instead of taking your card.

Do I need Notion?

Yes, that's where your calendar lives. Connect it when you sign up and we build the calendar inside it for you.

Does it post for me?

Not yet. Right now it plans. Posting for you is on the way and will be marked on this page the day it works, not before.

What happens to my data if I cancel?

Your calendar stays in your Notion, exactly as you left it. Each client sits in their own separate databases there, not just hidden from each other in the app. Your account and billing details sit in the app itself. We claim none of the work, and our access ends when you leave.

I manage a few clients. Is this for me?

The Calendar plan is for one brand. Starter covers three clients, Studio ten and Agency twenty-five. Those are on the waitlist, with your launch price locked.

Coming next

More of the studio, soon.

We already run our own clients on all of this. Each piece opens once it's ready for people we've never met.

Client portal

Your client logs in and sees their own month, in their own colours. Never another client's.

The other plans

Want in first?

Calendar is open today. Starter, Studio and Agency are next. Join the waitlist for those and two things happen.

  • Your launch rate is locked and confirmed in writing, before prices are announced.
  • You get in first when your plan opens, with a setup call to move your clients across.

We use your email address for one thing, telling you when your plan opens. We keep it with your business name and delete both two years after you join, at the latest. No spam, no sequence you cannot leave. Privacy policy.

From the journal

Notes from a working studio.

How we plan our clients' months, what we build into the calendar, and why.

  • A laptop on a linen tablecloth, in black and white.
    Ownership

    Your content stays yours

    Why the calendar writes your posts into your own Notion, and what that means the day you leave.

    Read it
  • A closed notebook and a pen on linen, in black and white.
    Planning

    A month planned before Monday

    How we plan each client's month in one sitting: what goes in first, and what waits for the week.

    Coming soon
  • A cup of coffee in the afternoon light, in black and white.
    Pillars

    Why every day gets a pillar

    How a pillar on each day keeps a month from turning into all offers, and why we gave them colours.

    Coming soon

Next month, planned by Friday.

14 days free, then A$19 a month.

Start free trial