Press New post on the calendar. Give the post a name, choose its Type (such as Reel, Post, Carousel or Story) and its Platform, and press Create post.
The post opens. Its Type, Pillar, Post date and Time are down the left. The tabs on the right hold the rest:
- Plan: inspiration, the shot list and caption ideas.
- Media: drop in photos or videos. HEIC, RAW and MOV files are fine, and several files together become a carousel.
- Caption: up to Instagram's 2,200 characters, with a call to action and hashtags underneath.
- Publish: a preview of the post, its platforms and its schedule.
It saves as you go. A post with no date waits in To schedule until you give it one.